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  • William Skubovius
    Vice President, Canadian Market
  • William Skubovius


William Skubovius

Top Dog of Territories and Provinces (AKA Vice President, Canadian Market)

William Skubovius joined the Petplan team in May 2013. A veteran of the Canadian pet insurance and pharmaceutical industries hailing from Winnipeg, Manitoba, William will be spearheading our efforts to grow the Petplan brand by establishing our position in the Canadian market, and building  solid relationships within the various channels who value pet health and well being as much as we do.

He is well-positioned to do so. Most recently, William was the Vice President of Business Development for Western Financial Insurance Company, Canada's largest underwriter of pet health insurance, where he was responsible for leading the marketing department, national and inside sales, e-commerce and partner brands. Known for his positive attitude and open approach to innovation, William’s experience in managing relationships in the various pet health channels will be invaluable in helping Petplan further our expansion in the Great White North.

When he’s not helping to plot Petplan’s North American domination, William volunteers for his local community fundraising activities, helps coach baseball and serves as the awareness strategist for local pet rescue and shelter donation drives.

But first and foremost, he enjoys spending time with his family, including wife Yvonne, their four children,  and the family’s frisky 8-year-old rescued Shih Tzu-Poodle mix, Lucas Henry.

Favorite human treat? Vanilla ice cream

Favorite breed of best friend? I have to go with Shih Tzu-Poodle mix!

Favorite time to put your paws up? Family movie nights


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Chris AshtonCo-Founder and Co-CEO of Petplan Pet Insurance
vet tip of the week

Visit your vet at least once a year to keep your pet protected from preventable diseases.