About Petplan Pet Insurance

the heart of what we do

Our mission is to ensure healthier, longer lives for pets and peace of mind for their people.

Meet Teddy

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Meet Harry

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Meet Clyde

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Meet Travis

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Meet Jethro

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Meet Pumpkin

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Meet Spike

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We're dedicated to providing pet parents with the support, resources and tools they need to keep their pets not just surviving, but thriving long into old age. Simply put, we aim to be the kind of company that will make our pets proud.


petplan in dog years

In 2001, we were two Wharton students whose $5,000 vet bill inspired a vision: to create the world's leading pet health company.

Today, we're a company of over 200 passionate pet parents continuing our mission to create a better world for animals — and the humans who love them.

January 1976

Petplan was founded in the U.K. by Patsy Bloom and David Simpson

July 2001

Entrepreneurs Chris and Natasha Ashton arrive in the U.S. with their Birman cat, Bodey, to embark on the Wharton MBA.

October 2001

Bodey's $5,000 vet bill sparks the idea for introducing a new pet health insurance plan in the U.S.

May 2002
Accepted into the Wharton Venture Initiative Program

Chris and Natasha Ashton are accepted into the Wharton Venture Initiative Program.

September 2003

Chris and Natasha Ashton incorporate Fetch, Inc.

November 2003

Fetch, Inc. is awarded the exclusive license for the Petplan brand in the U.S.

July 2006

30 years after being founded in the U.K., Petplan launches the first-ever customizable pet insurance plans in the U.S., with full coverage for all hereditary conditions and a unique Covered for Life® option.

April 2008

Petplan becomes a top-rated pet insurance provider on PetInsuranceReview.com, maintaining its 9/10 rating ever since.

October 2008

Vernon W. Hill II, founder and retired Chairman of Commerce Bancorp and founder of Metro Bank, joins the Petplan board as Chairman.

February 2010

Petplan pays what is believed to be the largest ever pet insurance claim: $20,000.

April 2010

Chris and Natasha Ashton are named in Philadelphia Business Journal's annual '40 Under 40' list.

August 2010

Petplan insures its oldest pets to date: a 23-year-old cat named Dallas (in Florida) and a 19-year-old dog named Timber (in California).

October 2010

Petplan's extended coverage is launched nationwide — new policies introduce full coverage for any pet, any age, anywhere in the U.S.

March 2011

Petplan launches in Canada.

June 2012

Petplan is awarded the 2013 Ernst & Young Entrepreneur of the Year award.

September 2013

Petplan moves into a 27,000 square foot space, complete with an indoor dog park, swirly slide and foster cat pad.

July 2013

Petplan is selected as the exclusive pet health insurance provider of AARP.

October 2013
petplan app

Petplan launches the Petplan app, where policyholders can easily file a claim and find a vet from anywhere.

August 2015

Hermes joins the Ashton family and winds up as the poster child for pet insurance — racking up $14,000 in vet bills in his first 14 months alone!

January 2016

Petplan continues to honor those in the veterinary field and celebrates its 5th annual Vet Awards gala.

June 2016

Petplan partners with XL Specialty Insurance Company (which carries a rating of A+ by S&P) to give policyholders the first-ever fully customizable policy.

May 2017

Petplan relaunches GoPetplan.com... (to be continued!)

meet the pack

From a skeleton staff that started out of an apartment to a company that today fills two floors of office space, we've been lucky to have passionate and talented people supporting us along the way.

Meet the two- and four-legged team behind the world's best-loved pet insurance provider.

Vernon W. Hill II

Vernon W. Hill II


Paul Guyardo

Paul Guyardo

President & Chief Executive Officer

Mike Kadelski

Mike Kadelski

Chief Financial Officer

Steve Shell

Steve Shell

Executive Vice President, Partnerships

Vikram Menon

Vikram Menon

Chief Technology Officer

Blake Harrison

Blake Harrison

Vice President, Performance Marketing

Ryan Heron

Ryan Heron

Vice President, Customer Experience

William Skubovius

William Skubovius

Vice President, Canadian Market

Krista Bortolato

Krista Bortolato

Vice President, People & Culture

top dog moments

Our innovative approach to pet insurance has been recognized by
Forbes, Financial Times, Bloomberg, Inc. magazine, Smart CEO, Ernst & Young and others.

Stevie Awardsfetch! for Best In-House Publication

The Communicator Awards 3-time winner for excellence in marketing and communications

Ernst & Young Entrepreneur of the Year Awards Winner of Greater Philadelphia Retail & Consumer Products Category

SmartCEO’s Future 50 list

Philadelphia Business Journal’s “40 Under 40” list

Inc. Magazine’s list of 500 fastest-growing companies

Forbes' Most Promising Companies (3 years in a row!)

Philly 100 list of the fastest-growing companies in the region

shake paws with our partners

We seek partners who share our vision and support pet health and animal welfare, and we're proud to consider these companies family.

  • North Shore Animal League
  • Capital Blue Cross
  • Philadelphia Animal Welfare Society
  • Pets for Patriots
  • Morris Animal Foundation
  • AARP
  • NAVC
  • American Animal Hospital Association


Through Petplanthopy, our corporate philanthropic initiative, we share our time and our resources to build a better world for animals. As part of our overall initiative, we make financial contributions to our select partner shelters, rescues and humane societies across the country.

  • Petplan makes donations to the National Police Dog Foundation to promote education and awareness for the purchase, training and ongoing veterinary care for active and retired policy K-9s.
  • For every Petplan-protected family member that crosses the Rainbow Bridge, Petplan makes a donation to the Petplan Charitable Fund in their memory.
  • Each employee has the opportunity to spend a day volunteering with a cause that is near and dear to them, in exchange for one day of paid time off.
*Not including sales sourced through online affiliate and partners.

join the pack

If your motto in life is to "be the person your dog already thinks you are," then Petplan is the place for you.

Our Pet Insurance Underwriter

Petplan policies are underwritten in the U.S. by XL Specialty Insurance Company, and in Canada by XL Specialty Insurance Company — Canadian Branch.

Together with XL Specialty Insurance Company, we're excited to keep innovating to help pets surf into happier, healthier futures.

see who's barking about us

  • CNN
  • Bloomberg
  • CNBC
  • The Philadelphia Inquirer
  • Forbes
  • Smart Business
  • Fast Company
  • Associated Press