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Surf and Turf Issue

barks feature On a breezy January afternoon, a ballroom at the Four Seasons Resort Orlando is being set up for a banquet. At first glance, it looks like a fairly traditional corporate event: centerpieces are placed on tables, a large round stage is assembled, (complete with podium), and company logos and photographs stream across large projection screens. But look more closely at the details, and you’ll start to smile — and even chuckle. The containers of flowers are actually ceramic dog and cat treat jars. Upon each table sits a chalkboard silhouette of a dog or cat, breed name stenciled on each side. From the stage, larger-than-life blue Dachshunds and yellow Siamese cats look over the room (and more romp in a “dog park” on a lawn outside). The slideshow presentation stars furry family members. Leave it to Petplan to turn an otherwise dull dinner into a playful party, with personality in every detail. It’s only appropriate, after all, since Petplan’s fourth annual Veterinary Awards Dinner puts pets — and pet health heroes — at center stage. “As a company made up of pet lovers, we were delighted to shine a spotlight on some of the most important people in our four-legged friends’ lives,” said Petplan co-founder and co-CEO Natasha Ashton. “We share a common goal of helping pets stay healthy and pet parents feel well-cared for, often during very stressful times. It’s our privilege to celebrate the achievements of our finalists and winners, and our four-legged family members would surely join us in thanking them!” The Veterinary Awards Dinner is the only event of its kind in North America: a black-tie gala honoring pet health professionals chosen from among thousands of nominees by a panel of their peers. And while the setting is formal, the tone is decidedly heartfelt — with a healthy dose of humor. the surf & turf issue 49


Surf and Turf Issue
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